Mass Marketing With A Twist: Data-Driven Electronic Direct Mail (eDM) Campaigns

Resurg Business Innovation, Business Intelligence, Business Intelligence as a Service, Data, Innovation, Marketing

In the digital age, everyone is bombarded with information in particular email information. With that in mind, it can be difficult for businesses launching email based marketing campaigns to distinguish their campaign from the countless others that are sent to people on a daily basis. …

Innovation In The SME Environment: Success As A Workplace Culture And Hurdles To Innovation

Resurg Business Innovation, Business Strategy, Innovation, Marketing, Workplace Culture

“Rather than being ‘nice to have’, innovation should be a vital element in the way SMEs conduct business, collaborate and deliver to their customers.” Joined-Up Innovation: Culturing Success, p. 3; Pip Marlow (Managing Director – Microsoft Australia). Part 1 – Barriers To Innovation For Laggard …