Innovation In The SME Environment: Success As A Workplace Culture And Hurdles To Innovation

Resurg Business Innovation, Business Strategy, Innovation, Marketing, Workplace Culture

“Rather than being ‘nice to have’, innovation should be a vital element in the way SMEs conduct business, collaborate and deliver to their customers.” Joined-Up Innovation: Culturing Success, p. 3; Pip Marlow (Managing Director – Microsoft Australia). Part 1 – Barriers To Innovation For Laggard …