Mass Marketing With A Twist: Data-Driven Electronic Direct Mail (eDM) Campaigns

Resurg Business Innovation, Business Intelligence, Business Intelligence as a Service, Data, Innovation, Marketing

In the digital age, everyone is bombarded with information in particular email information. With that in mind, it can be difficult for businesses launching email based marketing campaigns to distinguish their campaign from the countless others that are sent to people on a daily basis. …

FREE Health Check for BIG 4 Holiday Parks

Resurg Uncategorized

Resurg Group are now an offical partner of the “BiG 4 Centre of Excellence” providing profit improvement programs for all members. Resurg have been a trusted partner of BIG 4 for nearly 10 years, with proven programs to increase sales and profit for parks. Resurg …

Innovation In The SME Environment: Success As A Workplace Culture And Hurdles To Innovation

Resurg Business Innovation, Business Strategy, Innovation, Marketing, Workplace Culture

“Rather than being ‘nice to have’, innovation should be a vital element in the way SMEs conduct business, collaborate and deliver to their customers.” Joined-Up Innovation: Culturing Success, p. 3; Pip Marlow (Managing Director – Microsoft Australia). Part 1 – Barriers To Innovation For Laggard …