We so often hear the term “building your brand.” In terms of online, how others are perceiving your brand is the ONLY important factor to consider, as this will determine HOW others talk about your business. This shapes your brand identity and will filter through from online to word of mouth to whether or not customers walk through your door.
If you want to expand your horizons and fully understand how social media is the key to unlocking new customers and building a relationship with your existing customers, “The Art of Social Media” by Guy Kawasaki and Peg Fitzpatrick will definitely do this.
Essentially there are shortcuts you can take to streamline your online strategy, while being consistent, engaging and up-to-date with what’s hot online. This book will not only be a guide but a book of wisdom, particularly dealing with elements where there is often confusion surrounding them.
The 5 pieces of wisdom from this book:
1. Be authentic, but do your research and never look like you simply don’t know online. Triple check grammar, don’t be rude, and treat your online audience like you would your in-store customers.
2. Learn how to chat. Find what’s hot and think outside of the box in order to engage with your audience.
3. Use services such as Hootsuite that allow you to pre-schedule in content across your platforms so you reduce your daily workload.
4. integrate your physical events and promotions with online so you can transition offline customers to online followers and vice versa.
5. Have a plan and stick to it. Know your measurables and monitor your progress and report!