Case Study
BIG4 Holiday Parks
Giving owners the data they need to make better decisions, daily
Since 1979, BIG4 Holiday Parks has been providing holiday destinations to families right across Australia. Today, it stands proud as one of Australia’s best-known travel brands boasting more than 150 camping and caravan sites.
When BIG4 met with Resurg, the franchisors were concerned that key data was not easily accessible to the franchisees. While franchisees could view their individual store sales, the current system did not allow franchisees to effectively:
The shortcomings in the system meant neither franchisees – nor franchisors – were able to make informed decisions around marketing, sales and future performance.
The Brief
Resurg was tasked with building and delivering a completely mobile operational data app – one that was tailored and branded specifically for BIG4 Holiday Parks.
The brief was to ensure the system had the capability to personalise results for each business owner. It also had to include the relevant data that business owners could use every day to drive performance.
The Solution
Step 1:
Stakeholder Workshop
Resurg facilitated a workshop with selected franchisees and the franchise support team to provide collaborative insights into what specific data owners would want to look at, daily, to drive performance.
It concluded that owners want easy access to:
- The value of future sales today, relative to the same time last year
- Future occupancy in specific accommodation categories
Step 2:
Collate Data Sources
Next, Resurg seamlessly connected to BIG4’s current Park Management System and collated the data from its two sources.
The Resurg team then automated daily extraction of each franchisees data set and mapped the data to a standard to ensure consistency across the network.
Step 3:
Designing the App
Resurg tailored and designed a mobile app for everyday franchisee engagement. It included:
- An overview of performance on the front screen, with the ability to drill down
- A breakdown of the network by size and location
- Benchmarks for all key results
- Rankings within the size and location breakdown
Key Features of the App
Results
BIG4’s new mobile data system has been well-received with the top 10% of franchisees using the app each week.
It is estimated BIG4 will save more than 200 people days each year in field team preparation and visits, with a real cost in excess of $200,000.
