Resurg was asked to develop a system that was not only faster and more functional than the current version, but adequately addressed the above issues. It also needed to efficiently help franchisees increase revenue, yield and profit across various areas of the business by showing them exactly how their business is performing.
We started by connecting more than 5 of Helloworld’s mid-office (booking systems). To put this into perspective, Helloworld required more than 350,000 rows of data to be processed each month with the potential for over 1,000 users to be logged in at any time.
Then, we improved usability with a newly designed look and feel and enhanced the system to include three new areas of identified untapped potential designed to deliver value directly to franchisees:
Helloworld now has access to daily reporting on the performance of all major franchisee networks. It has eliminated isolated data systems, low data visibility and a lack of key KPI reporting. As we also provide a fully managed service, Helloworld has reduced its need for a large internal BI team and agency/franchise relations have improved through the engagement of both franchisors and franchisee network.
Helloworld has reported a product shift over 3%, resulting in millions of dollars in increased revenue.