Email is one of the great contradictions of the modern workplace. Not only is email one of the largest drivers of productivity but it is also one of its most frequent obstacles. This is because while email is one of the most vital tools for …
How Your Customer Experience and Online-Offline Strategies Go Hand in Hand
While you’re probably settled into the new year by now, have you thought beyond the next 12 months? While your immediate goals are essential, have you done much forecasting for the next few years? Predictions for consumer industries are honing in on
Book Review: 5 Tips from The Art of Social Media
We so often hear the term “building your brand.” In terms of online, how others are perceiving your brand is the ONLY important factor to consider, as this will determine HOW others talk about your business. This shapes your brand identity and will
The One Number to Watch this Christmas
Fred Reichheld is one of the world’s leading business consultants and has extensively researched customer loyalty (a result of customer satisfaction) for the past thirty years. His research has shown that
5 On & Offline Strategies to Generate Sales over the Christmas Period
How are you Maximising your amount of sales over the Christmas period? Have you begun your online campaigns as well as in-store promotions?
Our Most Valuable Asset is Our Client List
“It doesn’t matter how we capture the information. It’s what we do with it that matters” In days gone by, business owners used alphabetically-arranged index boxes or cabinets filled with files that contained some standard business information about clients; phone number, address, job title and …
Making a Customer a Client
“A G’day Goes a Long Way” Confusion seems to abound in today’s market when it comes to identifying what is “best practice” in terms of customer service. We live in a business age where conversation is almost viewed as obsolete. We email, SMS, Tweet or …
Becoming the Preferred Supplier
There is a lot of conversation at the moment in relation to preferred supplier benefits and sales and together with this several schools of thought in relation to what is best practice from an agency perspective. The reality is really that it needs to be …
Travel Agents: Making the Unpredictable Predictable
One of the most appealing aspects of travel is unpredictability. Walking through a new city and finding a quaint café tucked in a side street can create memories that will last forever. The same goes with booking travel for our clients, sometimes in our research we discover amazing hotels …