Big Data is frequently a topic that is overheard and discussed in its most generic terms and subsequently never fully explained. Even within our own articles we have avoided explaining this revolutionary sector of the business intelligence field due to its depth and level of …
Mass Marketing With A Twist: Data-Driven Electronic Direct Mail (eDM) Campaigns
In the digital age, everyone is bombarded with information in particular email information. With that in mind, it can be difficult for businesses launching email based marketing campaigns to distinguish their campaign from the countless others that are sent to people on a daily basis. …