Achieve Success off Social Good

In 2020, it’s becoming clear that the priorities of large businesses have shifted immensely.

More than ever, businesses are making an effort to break the status-quo by using profits to foster their consumer community for the greater good, becoming leaders in their fields in the process.

Here’s a look into how 5 different businesses have approached generating positive impacts for their employees, economies, communities, and the environment, integrating those goals as part of the profit-making process.


CUA (Credit Union Australia) was founded on the ethos of giving members access to fair and affordable finance while also having a say in the company’s direction.

With a slew of community initiatives that have made up the foundation of their work since 1946, CUA members have the chance to participate in the governance of the company, as well as actively ask questions about their management and financial performance, putting the “people” at the forefront of their decision making as an entity.

Currently providing banking and other financial services to more than 500,000 Aussies, CUA’s community focus extends beyond the power it gives to its members.

In an Australian first collaboration with Australian Red Cross and Infoxchange, CUA has sought to connect people who are isolated with its Connected Future partnership, a digital inclusion initiative that provides essential skills to its members and communities to thrive in an online world.

The credit union has also sought to create deeper social and community connections to support their most isolated members by educating and empowering them to make better financial choices.


Founded in 1996 in Fitzroy, Melbourne, aside from their immersive in-store consumer experiences, T2 is the largest tea retailer across Australia and New Zealand.

Its attitude as a business is skewed towards not only providing the best product in the tea market, but also by continually innovating in attempts to increase sustainability.

In 2020, the company officially sourced 72% of its tea ingredients sustainably, with the remaining 28% on track to be certified sustainably sourced by 2021. All T2 teabags are manufactured entirely from plant-based sources and, all teawares and accessories are derived from suppliers that are ethically audited by the SMETA 6.0.


Patagonia is one of the most popular outdoor apparel brands worldwide, with stores in 16 countries generating $750 million in revenue in 2017.

Their dedication to community fostering has always been front-of-mind, as the company was a founding member of the Textile Exhcnage (formally known as Organic Exchange) – a nonprofit group formed in 2002 with the goal of increasing global sales of organic cotton apparel and home textile products.

It was also the first brand to join the network of Bluesign system partners, which seeks out to level up consumer safety through improving the process of textile supply chains, which uses the “Bluesign” system to ensure its products will yield minimal impacts on people and the environment.


Having launched in 2009, Kickstarter is a leader in the crowd-funding field. Since then, 7.5 million people pledged $1.5 billion to fund creative projects.

The independent company have a dedicated Trust & Safety team which is dedicated to delving into concerns raised by project backers to ensure the security of their projects.

The Body Shop

Skincare and cosmetics brands have been notoriously slow-moving in their efforts towards sustainability and cruelty-free product testing. The Body Shop, however, founded in 1976 with over 2500 stores worldwide, has been a leader in this movement.

The company have a history of engaging customers in “activist campaigns” including “Forever Against Animal Testing” which influenced lawmakers and stakeholders worldwide to discuss the change in legislation around animal testing.

Bringing their ethos into stores physically, The Body Shop’s recycling scheme encourages customers to return empty bottles back into the store for correct recycling methods, to reduce the companies contributions to landfill.

By Bianca Davino from Business Insider Australia

Is Your QSR at Risk With Employment Compliance?

Compliance Analytics is your simple solution!

A proactive and preventative risk management approach is key to avoiding damaging issues for the entire network.

Compliance analytics quickly highlights anomalies and “de-risks” any potential liabilities.

Currently, employment compliance is in the spotlight, particularly within the QSR industry. Breaches have seen many a brand’s credibility very publicly come under scrutiny. Non-compliance, by even one franchisee, can affect the reputation and income of every franchisee in the network.

You are probably well aware that the Franchise industry is proving to be particularly at risk when it comes to employment compliance issues such as underpayment of staff. Under the new Bill, franchisors may be liable if their franchisee breaches workplace laws, even if they are not directly involved in the breach. Part of the responsibility of a franchisor is to ensure their franchisees are well equipped to adhere to workplace laws, specifically when hiring and dealing with employees. Best practice at the moment in employment compliance monitoring within the franchise industry is far from ideal and is not preventative:

Typical Franchisor Employment Compliance Review


Automated Compliance Analytics

For many organisations, legal resources can be limited. Reviewing hundreds of (franchisees) employment compliances with varying degrees of priority can be hit and miss and very expensive. Under this structure franchisees wanting to beat the system can still potentially manipulate their financials to comply with once-off audits.

To minimise risk and reduce the costly burden of the current system of auditing, franchisors need to be able to understand new regulations or changes to current regulations, and typically respond to them within a specific period of time. Better insight into employment compliance laws is crucial to maintain regulatory compliance and can reduce the pain of an audit process.

In response to these growing issues within the franchise industry, employment compliance analytics solutions have been developed to apply data gathering applications to satisfy current legal requirements and improve across-the-organisation employment compliance.

Along with up to date application of legal obligations**, employment compliance analytics solutions are designed to analyse a large volume of employment compliances quickly and accurately. With Resurg’s ClearView you will discover issues earlier, limit potential exposure and ensure that you stay on top of obligations. Our system enables you to collect and connect all of your employment compliance data in one place for real-time predictive analytics of employment compliance. The system will flag the franchisees that need auditing, saving time and money on lengthy audit processes.

ClearView will help turn your employment compliance practices from reactive to proactive. Our preventative early warning system detects potential problems and by doing so reduces your risk. ClearView will ensure that any required audits are being directed to the at-risk stores, minimising the time and resources usually required in this area of your business. Ongoing real-time analytics from multiple data sources makes it very difficult for franchisees to evade the audit system through standard records manipulation.

Our customised operational analytics use your data to benchmark and compare results across the network, quickly highlighting anomalies and “de-risk” any potential liabilities.

Ultimately, ClearView will grant you peace of mind and allow you to put your focus and resources toward positively building your franchise operation.

**Resurg partner with employment relations specialists ER Strategies, who provide tailored support and advice for the franchise sector.

Schedule a free consultation with our team to reduce your employment compliance risk

Predicted Business Trends and Practices For 2016

This article will focus upon listing some of the business trends and practices predicted for 2016 by various media and business groups.

1) Same Day Delivery and On-Demand logistics companies will continue to grow as larger companies (Uber, Amazon, Woolworths) test their capabilities in this growing industry.

2) There will be a large increase in the number of businesses up for sale due to Baby Boomer’s reaching retirement age.

3) Customers will wield even more power over businesses through social media technologies that are focused on product/business reviews.

4) Customer relationships developed through personal relationships and human connections will continue to play a vital part in repeat and return business despite the growth of technology that limits this factor.

5) Businesses will be looking to increase both their cyber security and their data security capabilities.

6) There will be continued large-scale adoption of cloud computing for large and small businesses alike.

7) There will be an increase in the number of businesses that use mobile ‘beacon’ marketing or mobile location-based marketing.

8) Businesses will have more reasons to develop their mobile marketing and websites as search engines weigh mobile friendly sites much more heavily in their ranking algorithms.

9) Businesses will utilise applications that are mobile friendly and cloud based to help them run their front, mid and back office. The ability to work from your mobile will be a growing trend within 2016.

10) Data analytics will be the focus for small businesses in 2016, while emotional and predictive analytics gains ground within the business world.

11) The costs of cloud computing will continue to fall but the cost of cloud management and analytics will remain steady as demand grows.

12) There will be an increase in top-level domain names in 2016, such as those that are delineated by location “.syd” or by profession/field “.lawyer” or “.it”.

13) Businesses will need to update their payment systems to utilise the many online and alternative payment methods (Square, Bitcoin, Apple/Google Wallets, NFC Technology, mobile payments and EMV chips etc).

14) The small and medium business world will see a huge increase in the “software as a service” market. Applications such as Office 365, Google Apps or Okta will see a significant amount of growth within the SME marketplace.

15) Technological accessibility (huge supply and low costs) in the realms of PoS Systems, CRM Software and Marketing Platforms will help support the continued growth of start-ups and small businesses.

16) Adapt or Die will be a trend that gains more traction within 2016 as businesses that do not familiarise themselves with new technologies and growth areas such as cloud computing, data analytics and ‘software as a service’ will suffer the consequences.

17) Increasing employees social engagement within businesses through social programs and charity programs will be increasingly popular to building healthy work cultures during 2016.

18) There will be a resurgence of the traditional marketing fields of relationship building and word of mouth marketing as the market becomes further saturated with social media marketing.

19) There will be a huge increase in the amount of targeted marketing carried out by businesses in all industries to combat the mass generic marketing that is the stable of the digital age.

20) Small businesses will utilise modern tools such as Kickstarter, IndieGoGo, Smallknot, Rockethub or Youtube to build hype and access funding for development directly from customers. They will also use these platforms to offer genuine and mutually beneficial communication.

21) Video marketing and real-time customer feedback will be a huge growth area through platforms such as Periscope, Meerkat and Twitch among others.

22) There will be continued growth of “Re-Marketing” within the advertising world and small businesses may come to rely on pay per click advertising schemes.

Aim For The Clouds: Cloud Computing In Small-Medium Enterprises

This month the innovation article will be focusing on Cloud Computing. We will be talking about what it is, how it works, a major misconception about cloud computing to do with security and why it is important to small-medium businesses.

What is ‘the cloud’?  How does it work?

To put it simply the cloud is a term used in technology to define any service or storage system that is accessed through a network (Internet) from a different location. Unlike the name implies the cloud doesn’t just float around on the internet; the data or services are stored on immensely powerful servers within large, ultra secure data centres (Picture a warehouse full of servers). The types of cloud based services can range from simple storage services such as Google Drive/Dropbox to more sophisticate client record management systems such as Salesforce or even companies that offer complete ‘virtualisation’ which basically means all your software is run from their centre and streamed to your office systems. Those are just a small amount of the potential uses for cloud computing; their potential as a means for innovation and change is outstanding. To further explain how these types of systems work it is helpful to use the example of a cloud computing service we are all familiar with such as the internet banking website/app almost all banks offer their clients.

Example: The process of starting your internet banking app/website while being connected to the internet is the beginning of your cloud interaction. By entering your identification ID and pin you identify who you are to the data centre’s servers so they can do the hard work of retrieving the correct information for you. Any changes or actions you undertake to your account is conveyed to the servers where the changes are made and saved. The cloud nature of this interaction is that you can access your account from anywhere on any compatible device as long as you have a stable network connection (internet) and your required identification or passwords.

Put another way, utilising a cloud storage service or a cloud computing solution is like having access to a safe deposit box that is not only accessible anytime and anywhere but also like having an army of workers available to you to undertake complicated tasks related to the contents of that deposit box. The cloud is about more than just storage it is about utilising the processing power of these data centres to allow small, medium and large companies to undertake colossal tasks, easier and more affordably.

Misconception About Cloud Computing Security 

Within business particularly the small-medium enterprise market there remains some hesitance regarding cloud based services. The major cause for the hesitance for adopting cloud based solutions is fear. Companies fear that there are security issues by having information stored offsite and accessible over the internet. There are some obvious misconceptions fuelling these fears and a lack of understanding about the power, significance and potential of adopting a cloud based approach for your technology needs.

To dissolve this fear about security we have to consider the simple fact that the data centres used for major cloud computing operations are the banks of the digital age. Major data centres (Such as Equinox in Sydney and others) contain huge amounts of sensitive data from the private sector (banks, lawyers, financial services) and even government data. These data centres are almost always highly secure digitally and physically. A simple Google search investigating the security of these centres will show that most have 24/7 security guards, CCTV, gates, fences, pass cards, pin codes or even biometric scanning systems. On top of this all data centres always have disaster plans in place, whereby they are able to still operate or transfer your data to another centre in the event of emergencies. That is just the usual physical security features, almost all data centres also have full time staff who maintain the condition of the servers and also deal with any cyber security threats. In fact the hardware in the centres themselves is often specifically designed to be very difficult to hack into, certainly much harder than hacking into an office network or computer.

At this point after discussing what cloud computing services are, how they work and the major barrier to their adoption you might be asking yourself why is cloud computing important to small-medium enterprises? The answer is not simple in that because of their versatility and potential they can fulfil a number of roles for small to medium sized companies. That being said in a study conducted by MYOB, Australia’s most prevalent business management software provider over 1,000 organisations identified their reasons for utilising cloud based systems, which were:

– The ability to work on our data whenever and wherever we want (42%)

– Allows for one or more team members to work remotely when needed while maintaining work continuity (28%)

– Allows the company to reduce the number of IT issues they have to fix (26%)

– Their data was more protected within a cloud based system than on their own servers (23%)

– Reduced their IT software and support costs (18%)

– Allows real time connectivity to other sources of data accessible over network (e.g. banking details loaded into the cloud) (16%)

– Provides faster networking and processing than previous system (15%)

– Reduced cost and increased flexibility with IT software and services (15%)

– Removes the need to maintain and install software on office systems (15%)

* Information adapted and used from the MYOB Industry Research paper titled Australia SMEs & Cloud Computing


Upon reviewing these reasons given by leading SMEs who utilise cloud based services it can easily be seen how and why they can be so important to companies that want to grow and innovate their business.

5 Great Ways to Improve your Social Media Presence

1)Use incentives

If you are finding that your following on your social media (Facebook, Twitter, Pinterest) isn’t quite as large or active as you would like nothing works better than giving people a reason to follow your business. One way this can be done is by Read more

How Your Customer Experience and Online-Offline Strategies Go Hand in Hand

While you’re probably settled into the new year by now, have you thought beyond the next 12 months?  While your immediate goals are essential, have you done much forecasting for the next few years?  Predictions for consumer industries are honing in on Read more

Book Review: 5 Tips from The Art of Social Media

We so often hear the term “building your brand.”  In terms of online, how others are perceiving your brand is the ONLY important factor to consider, as this will determine HOW others talk about your business.   This shapes your brand identity and will Read more

5 On & Offline Strategies to Generate Sales over the Christmas Period

How are you Maximising your amount of sales over the Christmas period?

Have you begun your online campaigns as well as in-store promotions? Read more

Why Resurg Dashboards are Becoming Critical to Networks

Resurg entered the market with the intention of breaking down the barriers between non-competing businesses in order to share knowledge.  This knowledge allowed businesses to increase their profit and productivity and the program proved to be a giant success.  With ever expanding groups and brands jumping on board, Resurg truly had found the key to the needs of business owners.

Read more