Becoming the Preferred Supplier

There is a lot of conversation at the moment in relation to preferred supplier benefits and sales and together with this several schools of thought in relation to what is best practice from an agency perspective. The reality is really that it needs to be looked at from two key perspectives; firstly that of customer satisfaction and secondly from the financial implications on the business.

The Customer Perspective

There is a sound argument that in order to engender customer loyalty and achieve high levels of customer satisfaction, consultants must Read more