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Know and Promote to Your Regional Market

Creating and executing targeted marketing campaigns directed specifically at your regional or local community can have many positive effects on your business.  Below are ten helpful tips with explanations as to how ‘looking after the locals’ will benefit you.

  1. If you are a franchisee, do your research first: As with any marketing initiative, it’s important to observe the guidelines provided by your Franchisor if you have one, and to know who the preferred suppliers are, and what agreements the Franchisor has established, before authorising any local rates or agreements.

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