Online Reputation Management

With emerging competitors in your industry, it is a critical time for business owners in the travel and tourism industry, to manage their brand and reputation to ensure they stand out in the crowd.  With social media it has become increasingly harder for brands to “appear” seamless.  Everyone has an opinion, and given a keyboard and mouse, they will use it in any public domain.  Why is this a big deal?  Ultimately, a damaged reputation will damage sales.

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