About Us

What drives us every day?

CEO and Founder of Resurg, Mark Jenkins has been working with data for over 25 years. In that time, he’s personally watched many a franchise business struggle with data that’s hard to manage, hard to locate and even harder to access. He has seen franchisors waste valuable time and money trying to navigate a system that’s disorganised, ineffective and not tailored for their unique needs. He dreamed of a solution and Resurg was born.

Resurg was established in 2004 to provide franchise benchmarking. Today, Resurg has a team of 18 data experts to help franchise and multi-location brands in Australia, New Zealand and the USA take control of their franchisee operational data, so they can produce richer business insights – faster.

So You Can Make Smarter Business Decisions

Imagine never having to struggle with access to data anymore. When you can clearly show that your latest franchisee recruit delivered real and measurable ROI. When you can finally feel confident about the value of your network.

So You Can Share Data and Reap the Benefits

Resurg is built on the belief that businesses with the same or similar operating model – like franchise businesses – should share data and best practices and be curious about what drives the most successful in their network.

So You Can Work With A Team Of Experts

By appointing Resurg, you’ll gain the services of an entire team of data experts – including data scientists and business analysts – for roughly the same cost of hiring a single employee.

Just Like You, We Love Successful Franchising!

We know how exciting it is when you no longer have to wrestle with out of control analytics. When your entire franchise operations data is presented simply and beautifully. When you finally have the time to ask better questions and make smarter business decisions. If that’s not your experience now, it can be. Resurg offers no hype and no false hope – just decades of experience helping franchisors win with data.

Resurg’s Journey

Headquartered in Sydney, Resurg fields a complete team of data scientists, business analysts, developers, UX specialists and other data professionals. All working together to provide customised, mobile franchise business intelligence.

Mark Jenkins

Founder and CEO

For over 25 years, Mark Jenkins has used data analytics to help multi-location businesses drive performance and increase profits.

In 2004, Resurg Group was born, and Mark was the brains behind its flagship product ClearView – a product that helps hundreds of franchisors, each year, to harness the power of network operational analytics for lasting efficiencies and improvement.

As one of the industry’s most trusted voices, Mark is regularly invited to speak at client and industry conferences to discuss the role network operational analytics plays in operational efficiency and sustainable business growth.

Mark starts each day with a healthy dose of meditation and exercise at 4am. He also loves motorbikes and, having previously raced them, loves watching MotoGP.

Mark is most happy, though, when out to dinner with his wife Libbi and their children.